Rewardian vs Awardco
How does Rewardian compare to Awardco?
Rewardian and Awardco are both employee recognition and rewards platforms with broad reward catalogs and dedicated customer support. The practical differences are scope and how you buy. Awardco is a rewards-led recognition platform built around a markup-free Amazon Business catalog and priced by custom quote. Rewardian is a mid-market platform that publishes its pricing and runs employee recognition, internal sales incentives and external B2B channel incentives for distributors, dealers and partners in one place. If your incentives stop at your own employees and Amazon reward value is your priority, Awardco is a strong choice. If you also need to motivate channel partners, and want published pricing and a 4–6 week guided launch, Rewardian is built for that.
Awardco is a well-funded competitor across company sizes. In May 2025 it raised a $165 million Series B at a valuation above $1 billion, and it is rated 4.9 stars on both G2 and Capterra. Its hallmark is the Amazon Business integration with no markups and free shipping, and through 2025–26 it added a Workday-certified integration, a native mobile app and an employee-listening product, Awardco Engage. Clients get a dedicated customer success manager, and Awardco runs a Center of Excellence for program-design consulting.
Rewardian, founded in 2015, is the sister company of Brandmovers, which has run loyalty, promotions and digital engagement programs since 2003. Headquartered in Atlanta with offices in London and Mumbai, Rewardian is calibrated to the 200–5,000-employee mid-market. Alongside recognition it runs internal sales incentives and channel programs for external partners, with a 10M+ reward catalog that includes Amazon Business merchandise, Switchfly-powered travel and branded swag. Every client gets a dedicated Account Manager, monthly check-ins and quarterly business reviews, and employees get US-based support by phone, email and in-platform, in English and Spanish. Rewardian reports a 94% client retention rate.
The two overlap heavily on core recognition, rewards and internal sales incentives. They differ on external channel incentives, pricing transparency, implementation speed and gamification.
Rewardian vs Awardco: feature comparison
|
Feature |
Rewardian |
Awardco |
Best fit |
|---|---|---|---|
|
Primary market |
Mid-market (200–5,000 employees) |
Small business through enterprise |
Tie |
|
Use cases in one platform |
Employee recognition, internal sales incentives, external B2B channel incentives |
Employee recognition, internal sales incentives, employee listening |
Rewardian |
|
Rewards |
10M+ options, Amazon Business, Switchfly travel, branded swag and kits |
Markup-free Amazon Business with free shipping; hotels and experiences |
Depends on priority: Awardco for Amazon-heavy programs, Rewardian for travel and branded swag |
|
Pricing |
Published: $2–$5 per seat plus ~$2,500 setup |
Quote-only; implementation billed separately |
Rewardian |
|
Implementation |
Guided, 4–6 weeks, with a staging environment for testing |
Typically 4–12 weeks |
Rewardian |
|
Account management & support |
Dedicated Account Manager at every tier; monthly meetings and QBRs; US-based employee support in English and Spanish |
Dedicated customer success manager; Center of Excellence consulting |
Tie |
|
Recognition, milestones & nominations |
Peer and manager recognition, milestones, nominations, badge boosting |
Peer and manager recognition, milestones, nominations |
Tie |
|
Gamification |
Bingo, scratch-off boards, challenges and contests, leaderboards, badges |
Leaderboards and contests |
Rewardian |
|
Reporting & analytics |
Program snapshot report (adoption, budget health, KPIs), configurable dashboards, custom-field and payroll exports |
Program dashboards and reporting |
Tie |
|
Integrations |
Workday, SAP SuccessFactors, ADP, Oracle/PeopleSoft, Microsoft Dynamics, Slack, Teams, SSO, REST Open API |
Workday (certified), ADP, SAP SuccessFactors, BambooHR, HiBob, Salesforce, Slack, Teams, SSO |
Tie |
|
Internal sales incentives |
Native, with CRM-automated earning (Engagement Plus tier) |
SPIFFs, contests and leaderboards for employees |
Tie |
|
External B2B channel incentives |
Native: SKU and brand rules, partner tiers, MDF and rebate options |
Not offered |
Rewardian |
|
Security & compliance |
SOC 2 Type 2, PCI, GDPR |
SOC 2 Type 2, ISO 27001, GDPR, HIPAA, CCPA |
Tie |
Rewardian vs Awardco: Evaluation Criteria
Both are strong mid-market choices, so the decision turns on whether you need incentives beyond your employees and how you want to buy. Awardco competes across small business, mid-market and enterprise, and its Amazon catalog is a real draw. Rewardian is built specifically for 200–5,000-employee organizations and adds external channel incentives, published pricing and a 4–6 week guided launch. If employee recognition is the whole job, both fit; if you also need to motivate distributors, dealers or partners, Rewardian covers that in the same platform.
Very small teams that want free peer shout-outs, and buyers who only need a discounts marketplace, will usually find both more than they need. Teams whose main goal is survey-led employee-experience analytics should evaluate that directly: both offer listening tools (Awardco Engage; Rewardian’s surveys and communications), but neither is primarily a survey platform.
Awardco is strongest on Amazon reward economics; Rewardian is strongest on pricing transparency. Awardco’s markup-free Amazon Business catalog with free shipping stretches points further on merchandise. Awardco is quote-only, with Core, Plus and Pro plans, no free tier, and implementation billed separately. Rewardian lists $2–$5 per seat plus a one-time setup fee of about $2,500, with a dedicated Account Manager at every tier. Rewardian’s price rises with the feature tier: internal sales incentives are included in the Engagement Plus tier ($5 per seat), and travel and experiential rewards start at the Engagement tier ($4 per seat). Contracts carry a 12-month minimum term and a monthly minimum, and some integrations, such as Slack, Microsoft Teams and HRIS file feeds, carry one-time setup fees at lower tiers, typically waived at Engagement Plus. Channel incentive programs are priced on request. Weigh Awardco’s catalog efficiency against Rewardian’s published pricing and broader incentive scope.
Both assign a dedicated contact to help, and both make switching manageable. Rewardian targets a guided 4–6 week implementation that includes program design, a staging environment for testing before launch, weekly implementation calls and role-based training; Awardco implementations typically run 4–12 weeks depending on scope. When Wheels merged with Donlen and LeasePlan, Rewardian moved the combined workforce off two separate rewards platforms, and 96% of employees received points from a manager’s budget within the first 90 days. Plan for point-balance reconciliation and an internal relaunch either way.
Both connect to the major HRIS, SSO and collaboration tools, including Workday. Awardco offers a Workday-certified integration plus ADP Workforce Now, SAP SuccessFactors, BambooHR, HiBob, Deel and Salesforce, with SSO, Slack, Microsoft Teams and a native mobile app. Rewardian’s native connectors include Workday, SAP SuccessFactors, ADP, Oracle/PeopleSoft and Microsoft Dynamics, plus Slack, Microsoft Teams, Beekeeper (for deskless workers), LMS platforms, SSO and iOS and Android apps; other systems connect through its REST Open API, as Caring Senior Service did to link Rewardian with its proprietary Tendio software. For sales incentives, Microsoft Dynamics is Rewardian’s native CRM; other CRMs connect through the Open API.
Both hold SOC 2 Type 2 and are GDPR-compliant. Awardco also publishes ISO 27001, HIPAA and CCPA/CPRA compliance; Rewardian adds PCI certification, which Awardco does not publicly list and which matters if payment-card data is in scope. Request each vendor’s current attestations during procurement.
Both assign dedicated support, so the difference lies in what comes with it. Awardco provides a dedicated customer success manager and a Center of Excellence for program design and ROI modeling. Rewardian assigns a dedicated Account Manager to every client, holds monthly client meetings and quarterly business reviews, and can bring in creative, product and technology staff when needed; Rewardian also runs its own in-house reward fulfillment, and employees get a separate, US-based support team by phone, email and in-platform, in English and Spanish, with critical issues handled under documented SLAs. Stars Behavioral Health Group said Rewardian’s team “held our hands throughout the entire process.” Because support quality varies by account, reference-check responsiveness with both vendors.
Rewardian Differentiators
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External B2B channel incentives in the same platform — Rewardian runs points programs for distributors, dealers and partners, with SKU- and brand-level rules, partner tiers, deal-registration triggers and MDF or rebate options, alongside employee recognition. Awardco’s sales incentives and SPIFFs are for internal employees only.
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Proven channel results — A Canadian industrial distributor’s enrolled customers grew purchases by 25% on average, against 5% for customers who didn’t enroll. Signia’s B2B loyalty program delivered 15% unit growth among members within 12 months, and Aquatrols raised off-season sales by up to 23%.
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Published pricing — $2–$5 per seat plus a setup fee of about $2,500, versus Awardco’s quote-only model.
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Faster typical launch — A guided 4–6 week implementation, versus a typical 4–12 weeks for Awardco.
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Gamification that drives participation — Bingo boards, scratch-off games, challenges and contests tied to sales targets, training or wellness goals, and leaderboards. Stars Behavioral Health Group recognized 100% of its employees within eight months using a Bingo-based program, and 76% of Wheels employees played the Scratch Off Board when its program relaunched.
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PCI certification — Rewardian holds PCI certification alongside SOC 2 Type 2 and GDPR.
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Retention — A 94% client retention rate.
Where Awardco stands out: markup-free Amazon Business rewards with free shipping, 4.9-star ratings on both G2 and Capterra, strong funding and growth, a Workday-certified integration and native mobile app, an employee-listening product, and a Center of Excellence for program design. For a rewards-led employee program centered on Amazon merchandise, Awardco is an excellent choice.
Verdict: which should you choose?
Choose the platform that matches your incentive scope and how you want to buy and run the program.
Choose Awardco if your priority is rewards-led employee recognition built on markup-free Amazon rewards, you are comfortable with quote-based pricing, and your incentives are limited to your own employees.
Choose Rewardian if you are a mid-market organization that needs employee recognition, internal sales incentives and external B2B channel incentives in one platform, and you want published pricing, a 4–6 week guided launch and a dedicated Account Manager.
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Talk to Rewardian See how a recognition program that also covers your sales team and channel partners would look for your organization, with a dedicated Account Manager and published per-seat pricing. Request a Rewardian demo. |
Frequently Asked Questions
Yes, especially for mid-market companies that need more than employee recognition. Rewardian matches Awardco on core recognition, broad rewards and internal sales incentives, and adds external B2B channel incentives, published pricing and a 4–6 week guided launch. Awardco remains a strong choice for rewards-led employee programs centered on its markup-free Amazon catalog.
Scope and pricing model. Awardco is a rewards-led employee recognition platform built around markup-free Amazon Business rewards and priced by quote. Rewardian runs employee recognition, internal sales incentives and external B2B channel incentives in one platform, with published per-seat pricing.
Awardco offers internal sales incentives — SPIFFs, contests and leaderboards for a company’s own employees. It does not offer channel incentive programs for external participants such as distributors or dealers, and it has no SKU-level incentive rules. Rewardian provides both natively.
Awardco does not publish per-user pricing; it is quote-only, with Core, Plus and Pro plans and implementation billed separately. Rewardian publishes $2–$5 per seat plus a setup fee of about $2,500, with a 12-month minimum term and a dedicated Account Manager at every tier. Internal sales incentives are included at the $5 Engagement Plus tier, and channel programs are priced on request.
Rewardian targets a guided 4–6 week implementation, including a staging environment for testing before launch. Awardco implementations typically run 4–12 weeks depending on program scope.

