Rewardian vs Awardco for Sales Incentives
Last updated: October 2026
How does Rewardian compare to Awardco for sales incentives?
Rewardian and Awardco both run sales incentives in the same platform as employee recognition, so a sales team and the rest of the company share one program, one rewards catalog and one login. Both can tie incentives to sales data and rules, so the difference is emphasis. Awardco leans on instant, flexible rewards: SPIFFs, spendable A-Pay cards and physical AwardCodes, on a large recognition platform. Rewardian leans on program design with a dedicated Account Manager, a wide mix of games and contests, and the option to extend the same program to channel partners. If instant rewards for sales wins are the priority, Awardco is a strong choice. If you want a designed, supported program that can reach beyond your own sales team, Rewardian is built for that.
Awardco lists more than 3,000 customer organizations. Its sales team offering includes SPIFFs and targeted incentives, programs that can draw results from connected data sources, A-Pay cards that let winners spend rewards immediately, and AwardCodes, trackable cards a manager can hand out on the spot for a sales challenge or contest, on top of its markup-free Amazon Business catalog.
Rewardian is a SaaS rewards platform for employee engagement, sales incentives, and channel incentives, founded in 2015 with its roots in Brandmovers, its sister company, which has run consumer loyalty and promotions programs since 2003. With Rewardian sales incentives, points can be earned automatically from CRM data for calls made, meetings set, trainings completed, deals closed and quota attained, under rules for tiering, multipliers, bonuses, growth and specific products or SKUs. Rewardian reports a 94% client retention rate.
Both put recognition and sales incentives in one place. They differ on reward mechanics, how much program design support comes included, and whether the program can extend to channel partners. Related sales incentive comparisons: Rewardian vs Achievers and Rewardian vs O.C. Tanner.
This comparison is written by Rewardian. Awardco details come from Awardco’s public materials and review sites as of October 2026; confirm current details with each vendor.
Rewardian vs Awardco: sales incentive feature comparison
|
Feature |
Rewardian |
Awardco |
Best fit |
|---|---|---|---|
|
Recognition and sales incentives in one platform |
Yes, covering employee engagement, sales incentives, and channel incentives |
Yes: recognition plus SPIFFs and targeted incentives |
Tie |
|
How sales points are earned |
Automatically from CRM data (calls, meetings, trainings, closed deals, quota attainment), plus manager awards |
From a connected data source, manager approval or review, plus manager-issued SPIFFs |
Tie: compare in a demo against your own plan |
|
Incentive rule types |
Tiering, multipliers, bonuses, growth, challenges, product and SKU rules |
Rules, award values, time periods and thresholds defined per program |
Tie: compare in a demo against your own plan |
|
Contests and gamification |
Challenges and contests tied to sales targets, leaderboards, bingo, scratch-off, badges; assignable company-wide or by user type |
Competitions and challenges, with rankings and incentive-progress views |
Compare in a demo |
|
Rewards and payout |
500K+ rewards across 10M+ options, Amazon Business, Switchfly travel, branded swag kits |
Markup-free Amazon Business, travel and experiences, company swag store, spendable A-Pay cards, physical AwardCodes |
Depends on priority: Awardco for instant-spend cards and on-the-spot rewards; compare catalogs against your reward mix |
|
CRM connection |
Microsoft Dynamics natively; Salesforce, HubSpot and other CRMs through the REST Open API |
Salesforce and HubSpot through Awardco Connect, an integration service Awardco’s team builds per client |
Depends on priority: Rewardian for native Microsoft Dynamics; for Salesforce, both build the connection with you |
|
Channel partner incentives |
Native: SKU and brand rules, partner tiers, deal-registration triggers, rebate and MDF options |
Not part of Awardco’s published offering; its incentives target a company’s own employees |
Rewardian |
|
Pricing model |
Priced to program scope |
Quote-based Core, Plus and Pro plans; implementation billed separately |
Tie: both quote |
|
Implementation |
Average 4–6 weeks, with a staging environment for testing |
Varies by scope; third-party sources cite 4–12 weeks |
Tie: confirm the timeline in each quote |
|
Program design and support |
Dedicated Account Manager for every client; monthly meetings and QBRs |
Dedicated customer success manager; Center of Excellence consulting |
Tie |
|
Reporting |
Program snapshot report, custom KPI dashboards, custom-field payroll reports |
Analytics and reporting dashboards |
Tie |
|
Security & compliance |
SOC 2 Type 2, PCI, GDPR |
SOC 2 Type 2, ISO 27001, GDPR, HIPAA, CCPA |
Tie |
Rewardian vs Awardco: Sales Incentive Evaluation Criteria
Both fit, because each runs recognition and sales incentives in one platform; the choice depends on reward mechanics, support model and channel reach. Awardco suits teams that want instant, flexible rewards, such as A-Pay cards and AwardCodes, on top of a large recognition program. Rewardian suits teams that want a program designed and run with a dedicated Account Manager, with a wide mix of games, and that may later extend it to distributors, dealers or other channel partners through Rewardian channel incentives.
Both can earn from sales data: Rewardian pulls CRM activity and results automatically, and Awardco accepts results from a connected data source or manager approval. In Rewardian, a rep might receive points when a meeting is logged or a quarterly quota is hit, under rules for tiering, multipliers, bonuses, growth and product or SKU focus. Awardco lets you define rules, award values, time periods and thresholds for each program. Bring one real incentive plan, for example a double-points SPIFF on a new product line, and ask both vendors to build it in a demo.
Both run sales competitions and challenges; Awardco adds rankings and incentive-progress views, and Rewardian adds bingo boards, scratch-off games, leaderboards and badges. In Rewardian’s recognition programs these mechanics have produced measurable participation: Stars Behavioral Health Group recognized 100% of its employees within eight months using a Bingo-based program. That is a recognition result, not a sales outcome, so judge sales impact on your own pilot.
Neither vendor publishes a rate card: Awardco quotes its Core, Plus and Pro plans, and Rewardian prices each program to its scope. Awardco bills implementation separately, and rewards are funded separately on both. Ask each vendor for an itemized quote covering platform, setup, integrations and reward funding for the same program, and ask how unredeemed points are handled, since unredeemed balances can become a liability on your books.
Both assign dedicated support: Awardco provides a customer success manager and a Center of Excellence, and Rewardian provides a dedicated Account Manager for every client. Rewardian’s Account Manager works with you from discovery onward and meets monthly, with quarterly business reviews to adjust rules as results come in. Before Opportunities, Inc. launched, Rewardian worked with its executive team on a payout plan tied to each department’s monthly KPIs. Participants get Rewardian’s in-house, US-based support team by phone, email and in-platform, in English and Spanish.
Rewardian’s average implementation is 4–6 weeks, while Awardco’s timeline varies with scope, and third-party sources cite 4–12 weeks, so confirm timelines in each quote. Rewardian’s process includes weekly calls, role-based training and a staging environment where incentive rules can be tested before launch. For a sense of Rewardian’s rollout support, Wheels used it to replace two separate rewards platforms after its merger with Donlen and LeasePlan; 96% of employees received manager-budget points within 90 days of the relaunch.
Rewardian connects to Microsoft Dynamics natively and Salesforce through its Open API, while Awardco connects Salesforce and HubSpot through its Awardco Connect service. Both Salesforce routes are built with the vendor, so confirm the data flow during evaluation. Rewardian’s HR connectors include Workday, SAP SuccessFactors, ADP and Oracle/PeopleSoft, and Awardco offers a Workday-certified integration. Both hold SOC 2 Type 2 and are GDPR-compliant; Awardco adds ISO 27001, HIPAA and CCPA, and Rewardian adds PCI. Awardco has an alliance with Deloitte on reward tax compliance, and Rewardian’s custom-field payroll reports help finance teams handle the tax treatment of sales rewards.
Rewardian Differentiators
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Sales incentives that run on your data: Rewardian earns points automatically from CRM activity and results, under rules for tiering, multipliers, bonuses, growth and product or SKU focus.
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Employee engagement, sales incentives, and channel incentives in one platform: The same Rewardian program can reward employees, sales reps and distributors, dealers or other channel partners. Awardco’s incentives are for a company’s own employees.
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Gamification beyond the leaderboard: Rewardian’s challenges, contests, bingo boards and scratch-off games can be assigned company-wide or by user type.
-
A partner that designs the program with you: Every Rewardian client has a dedicated Account Manager, monthly meetings, quarterly business reviews and a staging environment for testing rules before launch.
-
Nimble, modular technology: Rewardian’s multi-tenant platform ships frequent releases, most recently voice-to-text recognition, challenges and contests, and the program snapshot report.
-
PCI certification: Rewardian holds PCI certification alongside SOC 2 Type 2 and GDPR compliance.
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Proven retention: Rewardian reports a 94% client retention rate; see Rewardian case studies for client programs.
Where Awardco stands out for sales teams: A-Pay cards that let winners spend rewards immediately, physical AwardCodes managers can hand out on the spot, configurable incentive programs fed by connected data sources, Salesforce and HubSpot connections built through Awardco Connect, a markup-free Amazon Business catalog with free shipping, an alliance with Deloitte on reward tax compliance, strong G2 and Capterra ratings across thousands of reviews (2026), and a Center of Excellence for program design. For a team that wants the fastest way to reward sales wins, Awardco is an excellent choice.
Verdict: which should you choose?
Choose the platform that matches how you want sales incentives to work.
Choose Awardco if your priority is instant, flexible sales rewards, through SPIFFs, instant-spend A-Pay cards and on-the-spot AwardCodes, on a large recognition platform with a markup-free Amazon catalog.
Choose Rewardian if you want a sales incentive program designed and run with a dedicated Account Manager, with a wide mix of games and contests, rules tested in a staging environment before launch, and the option to extend the same program to channel partners. Read more about why Rewardian.
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Talk to Rewardian See how a sales incentive program that runs alongside your employee engagement program would look for your team, designed with a dedicated Account Manager. Request a Rewardian demo. |
Frequently Asked Questions
Yes, for teams that want a designed sales incentive program with a dedicated Account Manager that can extend to distributors, dealers or other channel partners. Rewardian runs recognition and sales incentives in one platform, earns points automatically from CRM activity, and adds a wide mix of games and contests. Awardco remains a strong choice for instant, flexible sales rewards.
Yes: Awardco offers SPIFFs, targeted incentives, instant-spend A-Pay cards and physical AwardCodes, all aimed at a company’s own sales employees. AwardCodes are trackable cards managers can hand out for sales challenges and contests. Channel partner programs are not part of Awardco’s published offering.
Yes, through Rewardian’s REST Open API, while Microsoft Dynamics is its native CRM integration for earning points automatically from sales data. HubSpot and other CRMs connect the same way. Awardco takes a similar approach, building Salesforce connections through its Awardco Connect service, so confirm the data flow with either vendor.
Rewardian prices each sales incentive program to its scope rather than publishing a rate card, so the cost depends on your program design. Ask for an itemized quote covering the platform, implementation, any integrations and reward funding, and compare it with other vendors’ quotes for the same program.
Reward outcomes, not only activity: points for logged calls can encourage low-quality calls if nothing ties them to results such as closed business. Check that targets are fair across territories, that rules can’t be gamed, and how rewards are taxed and funded. Whichever platform you choose, test the rules on a pilot group before a full launch.

