Rewardian vs Guusto
How does Rewardian compare to Guusto?
Rewardian and Guusto are both employee recognition platforms used by frontline-heavy organizations, but they are built for different jobs. Guusto is a gift-based recognition platform designed to reach deskless workers with as little friction as possible, on a budget-efficient sender-seat model with a social-impact mission. Rewardian is a fully supported mid-market platform that pairs recognition with gamification, surveys and communications, and runs internal sales incentives and external B2B channel incentives in the same platform. If you want the simplest way to send gifts to a large deskless workforce, Guusto is a strong choice. If you want a frontline program that builds participation through games and contests, with a partner running it alongside you and incentives that reach your sales team and channel partners, Rewardian is built for that.
Guusto, founded in 2013 in Vancouver, is strongest in Canada and North America and in frontline industries such as healthcare, retail, hospitality and manufacturing. It uses gifts rather than points, donates a day of clean water through the One Drop Foundation for every gift sent, and reaches deskless workers through web, mobile, SMS, QR codes, print and TV displays, with no login required to redeem. Customers pay for sender seats, and unclaimed gifts are refunded.
Rewardian, founded in 2015, is the sister company of Brandmovers, which has run loyalty, promotions and digital engagement programs since 2003. Headquartered in Atlanta with offices in London and Mumbai, Rewardian is calibrated to the 200–5,000-employee mid-market. Alongside recognition it runs internal sales incentives and external channel programs for distributors, dealers and partners, with a 10M+ reward catalog that includes Amazon Business merchandise, Switchfly-powered travel and branded swag, fulfilled in-house. Every client gets a dedicated Account Manager, monthly check-ins and quarterly business reviews, and employees get US-based support by phone, email and in-platform, in English and Spanish. Rewardian reports a 94% client retention rate.
The two overlap on frontline recognition. They differ on how each reaches workers, how much engagement tooling surrounds the recognition, how much support comes included, and how far incentives extend beyond employees.
Rewardian vs Guusto: feature comparison
|
Feature |
Rewardian |
Guusto |
Best fit |
|---|---|---|---|
|
Primary market |
Mid-market (200–5,000 employees) |
Frontline-heavy organizations of all sizes |
Tie |
|
Use cases in one platform |
Employee recognition, internal sales incentives, external B2B channel incentives |
Gift-based employee recognition |
Rewardian |
|
Frontline & deskless reach |
iOS and Android apps, Beekeeper integration for deskless workers, multilingual voice-to-text recognition |
SMS, QR codes, print and TV displays; no login to redeem |
Depends on priority: Guusto for no-login gift delivery, Rewardian for frontline programs built on games and contests |
|
Pricing model |
Published: $2–$5 per seat plus ~$2,500 setup |
Published tiers; pay per sender seat, unclaimed gifts refunded |
Depends on priority: Guusto for gift-sending budgets, Rewardian for full programs with included services |
|
Account management & support |
Dedicated Account Manager at every tier; monthly meetings and QBRs; US-based employee support in English and Spanish |
Implementation and success partners; lighter support on lower tiers |
Rewardian |
|
Recognition & milestones |
Peer and manager recognition, milestones, nominations, badge boosting |
Peer, manager and milestone recognition with gifts |
Tie |
|
Engagement & communications |
Surveys, communications, social recognition wall |
Recognition-focused |
Rewardian |
|
Gamification |
Bingo, scratch-off boards, challenges and contests, leaderboards, badges |
Draws and leaderboards |
Rewardian |
|
Reporting & analytics |
Program snapshot report (adoption, budget health, KPIs), configurable dashboards, custom-field and payroll exports |
Lighter recognition reporting |
Rewardian |
|
Rewards |
10M+ options, Amazon Business, Switchfly travel, branded swag and kits, in-house fulfillment |
Gift cards and gifts, with a clean-water donation per gift |
Rewardian for breadth |
|
Integrations |
Workday, SAP SuccessFactors, ADP, Oracle/PeopleSoft, Microsoft Dynamics, Slack, Teams, Beekeeper, SSO, REST Open API |
Teams, Slack, Zapier, API, HRIS provisioning; SSO on Premium |
Tie |
|
Internal sales incentives |
Native, with CRM-automated earning (Engagement Plus tier) |
Not offered |
Rewardian |
|
External B2B channel incentives |
Native: SKU and brand rules, partner tiers, MDF and rebate options |
Gifts to non-employees; no structured channel program |
Rewardian |
|
Security & compliance |
SOC 2 Type 2, PCI, GDPR |
SSO on Premium; SOC 2 and GDPR (confirm current scope) |
Tie |
Rewardian vs Guusto: Evaluation Criteria
Both serve frontline workforces, in different ways. Guusto is built for the lowest-friction gift delivery: workers can receive and redeem by SMS, QR code, print or TV display without logging in. Rewardian builds frontline participation through mobile apps, a Beekeeper integration for deskless teams, multilingual voice-to-text recognition, and games such as Bingo and scratch-off boards. Stars Behavioral Health Group recognized 100% of its employees within eight months using a Bingo-based program, and 47% of point redemptions were on its own branded swag. LIV Hospitality saw a 78% increase in engagement after introducing badges, and Caring Senior Service connected Rewardian to its proprietary Tendio software to reward caregivers across its franchise network.
Organizations that want survey-led employee-experience analytics as the centerpiece should evaluate that directly, since neither is primarily a survey platform. A single manager who only needs to send the occasional gift will find Guusto’s free single-user plan the simpler choice, while Rewardian is built for organization-wide programs. Neither is an HRIS; both integrate with your system of record.
Both publish pricing, but they charge for different things. Guusto offers tiers from a free single-user plan up through Premium and Enterprise, charges for sender seats and refunds unclaimed gifts, which keeps costs low for programs centered on sending gifts. Rewardian lists $2–$5 per seat plus a one-time setup fee of about $2,500, with a dedicated Account Manager included at every tier. Rewardian’s price rises with the feature tier: internal sales incentives are included in the Engagement Plus tier ($5 per seat), and travel and experiential rewards start at the Engagement tier ($4 per seat). Contracts carry a 12-month minimum term and a monthly minimum, and some integrations, such as Slack, Microsoft Teams and HRIS file feeds, carry one-time setup fees at lower tiers, typically waived at Engagement Plus. Channel incentive programs are priced on request. Compare the cost of a gift-sending program against the cost of a full program with included services, gamification and sales or channel incentives.
Both are quick to adopt. Guusto’s onboarding is simple, and no-login redemption reduces rollout friction for frontline teams. Rewardian’s 4–6 week guided implementation puts the Account Manager on the migration with you: discovery and program design, a staging environment for testing before launch, weekly implementation calls and role-based training. When Wheels merged with Donlen and LeasePlan, Rewardian moved the combined workforce off two separate rewards platforms, and 96% of employees received points from a manager’s budget within the first 90 days. When Aquatrols’ previous loyalty vendor closed, Rewardian relaunched the program quickly while preserving existing point balances.
Both integrate with common collaboration and HRIS tools. Guusto connects to Microsoft Teams, Slack, Zapier and an API, with HRIS connections for user provisioning; SSO is available on its Premium tier. Rewardian’s native connectors include Workday, SAP SuccessFactors, ADP, Oracle/PeopleSoft and Microsoft Dynamics, plus Slack, Microsoft Teams, Beekeeper (for deskless workers), LMS platforms and SSO; other systems connect through Rewardian’s REST Open API, as Caring Senior Service did with its Tendio software. For sales incentives, Microsoft Dynamics is Rewardian’s native CRM; other CRMs connect through the Open API.
Both support standard enterprise security. Rewardian holds SOC 2 Type 2, PCI and GDPR compliance and supports SSO at every tier, subject to setup fees at lower tiers. Guusto supports SSO on its Premium tier and typically cites SOC 2 and GDPR; confirm its current attestations directly. If payment-card data is in scope for your program, Rewardian’s PCI certification is a concrete difference.
Guusto provides implementation and success partners and is praised for ease of setup, though some reviewers note no live chat and lighter support on lower tiers. Rewardian assigns a dedicated Account Manager to every client from implementation onward, holds monthly client meetings and quarterly business reviews, and can bring in creative, product and technology staff when needed. Rewardian also runs its own in-house reward fulfillment, and employees get a separate, US-based support team by phone, email and in-platform, in English and Spanish, with critical issues handled under documented SLAs. Stars Behavioral Health Group said Rewardian’s team “held our hands throughout the entire process.”
Rewardian Differentiators
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Recognition, sales and channel in one platform — Rewardian runs employee recognition, internal sales incentives and external B2B channel incentives together, with SKU- and brand-level points rules, partner tiers, deal-registration triggers and MDF or rebate options. Guusto can send gifts to non-employees, but it has no structured channel program and no sales incentive engine.
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Proven channel results — A Canadian industrial distributor’s enrolled customers grew purchases by 25% on average, against 5% for customers who didn’t enroll. Signia’s B2B loyalty program delivered 15% unit growth among members within 12 months, and Aquatrols raised off-season sales by up to 23%.
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Frontline programs that build participation — Bingo boards, scratch-off games, challenges and contests turn recognition into a habit. Stars Behavioral Health Group recognized 100% of its employees within eight months, and LIV Hospitality saw a 78% increase in engagement after introducing badges.
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A dedicated Account Manager at every tier — Monthly meetings, quarterly business reviews and US-based employee support in English and Spanish come with every program.
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Broader rewards — 10M+ reward options, including Amazon Business merchandise, Switchfly-powered travel and experiences, and branded swag kits, fulfilled in-house. At Stars, 47% of redemptions were on branded swag.
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AI-assisted, multilingual recognition — An AI Recognition Assistant and voice-to-text recognition in multiple languages make it easier for frontline employees to recognize colleagues.
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Retention — A 94% client retention rate.
Where Guusto stands out: some of the highest review ratings in the category (around 4.9 on both G2 and Capterra across thousands of reviews), no-login gift delivery by SMS, QR code, print and TV display, a genuinely budget-efficient sender-seat model that refunds unclaimed gifts, and a distinctive social-impact mission that donates a day of clean water for every gift. For a frontline-heavy organization that wants the simplest possible way to send gifts, Guusto is an excellent choice.
Verdict: which should you choose?
Choose the platform that matches how you want to reach your workforce and how broad a program you want to run.
Choose Guusto if you want the simplest way to send gifts to a large frontline or deskless workforce, value no-login redemption and a social-impact mission, and do not need gamification, surveys or sales and channel incentives.
Choose Rewardian if you are a mid-market organization that wants frontline recognition built on games and contests, a dedicated Account Manager and a guided 4–6 week launch, a broader rewards catalog with branded swag, and employee recognition, sales incentives and channel incentives in one platform.
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Talk to Rewardian See how a frontline recognition program that also covers your sales team and channel partners would look for your organization, with a dedicated Account Manager and published per-seat pricing. Request a Rewardian demo. |
Frequently Asked Questions
Yes, particularly for mid-market organizations that want more than gift delivery. Rewardian covers frontline recognition and adds gamification, surveys and communications, a dedicated Account Manager, a broader rewards catalog, and internal sales and external channel incentives. Guusto remains an excellent choice for the simplest gift-sending to deskless workers.
Program breadth and support model. Guusto is a gift-based recognition platform built for low-friction delivery to deskless workers on a sender-seat model. Rewardian is a fully supported mid-market platform that combines recognition with gamification and engagement tools, and runs internal sales and external B2B channel incentives in the same platform.
Guusto can send gifts to non-employees such as contractors or customers, but it does not run structured channel programs with SKU-level rules or partner tiers, and it has no sales incentive engine. Rewardian runs both natively.
Yes. Rewardian reaches frontline teams through iOS and Android apps, a Beekeeper integration and multilingual voice-to-text recognition, and builds participation with games such as Bingo and scratch-off boards. Stars Behavioral Health Group recognized 100% of its employees within eight months. Guusto’s no-login delivery by SMS, QR code, print and TV is the simpler option if gift delivery alone is the goal.
Guusto publishes tiered pricing, from a free single-user plan upward, and charges for sender seats while refunding unclaimed gifts. Rewardian publishes $2–$5 per seat plus a setup fee of about $2,500, with a 12-month minimum term and a dedicated Account Manager at every tier. Internal sales incentives are included at the $5 Engagement Plus tier, and channel programs are priced on request.

