Rewardian vs O.C. Tanner
How does Rewardian compare to O.C. Tanner?
Rewardian and O.C. Tanner are both employee recognition platforms, but they sit at different ends of the market. O.C. Tanner is the long-established enterprise leader in service awards, custom physical recognition and culture research. Rewardian is a mid-market platform that launches faster, publishes its pricing, assigns every client a dedicated Account Manager, and runs employee recognition, internal sales incentives and external B2B channel incentives in one platform. If you are a large global enterprise that wants custom-designed service awards and research-backed culture consulting, O.C. Tanner is a strong choice. If you are a 200–5,000-employee organization that wants a fast, supported launch, predictable pricing and incentives that reach beyond your own employees, Rewardian is built for that.
O.C. Tanner, founded in 1927 in Salt Lake City and still privately held and family-controlled, brings nearly a century of service-award expertise. Its Culture Cloud platform is built for enterprise and global workforces — roughly three-quarters of its G2 reviewers are organizations with 1,000+ employees — and pairs recognition with custom physical awards and Yearbooks, a generative-AI Recognition Coach, Culture Intelligence analytics and 75+ HRIS integrations. It is backed by the O.C. Tanner Institute, whose annual Global Culture Report is among the largest studies of workplace culture.
Rewardian, founded in 2015, is the sister company of Brandmovers, which has run loyalty, promotions and digital engagement programs since 2003. Headquartered in Atlanta with offices in London and Mumbai, Rewardian is calibrated to the 200–5,000-employee mid-market. It runs its three use cases in one platform, with a 10M+ reward catalog that includes Amazon Business merchandise, Switchfly-powered travel, branded swag kits and bulk physical awards, fulfilled in-house. Every client gets a dedicated Account Manager from implementation onward, monthly check-ins and quarterly business reviews, and employees get US-based support by phone, email and in-platform, in English and Spanish. Rewardian reports a 94% client retention rate.
The two overlap on core recognition, service milestones, AI assistance and enterprise-grade security. They differ on scale, speed, pricing model and how far incentives reach: O.C. Tanner concentrates on enterprise recognition and culture, while Rewardian combines recognition with sales and channel programs for mid-sized organizations.
Rewardian vs O.C. Tanner: feature comparison
|
Feature |
Rewardian |
O.C. Tanner |
Best fit |
|---|---|---|---|
|
Primary market |
Mid-market (200–5,000 employees) |
Enterprise and global workforces |
Rewardian for mid-market |
|
Use cases in one platform |
Employee recognition, internal sales incentives, external B2B channel incentives |
Employee recognition, service awards and culture |
Rewardian |
|
Recognition & milestones |
Peer and manager recognition, milestones, nominations, badge boosting |
Peer, manager and leader recognition; service anniversaries |
Tie |
|
Service & milestone awards |
Milestone recognition, branded swag kits, bulk physical awards such as plaques and milestone gifts |
Custom-designed physical service awards and collaborative Yearbooks |
Depends on priority: O.C. Tanner for bespoke award craftsmanship, Rewardian for milestone awards alongside incentives |
|
AI assistance |
AI Recognition Assistant, multilingual voice-to-text recognition, recognition reminders |
Generative-AI Recognition Coach and smart nudges |
Tie |
|
Analytics & reporting |
Program snapshot report (adoption, budget health, KPIs), configurable dashboards, custom-field and payroll exports |
Culture Intelligence suite, including Flight Risk and Job Transitions dashboards |
Depends on priority: O.C. Tanner for culture intelligence, Rewardian for program and budget reporting |
|
Implementation |
Guided, 4–6 weeks, with a staging environment for testing |
Typically about 3–4 months for enterprise rollouts |
Rewardian |
|
Pricing |
Published: $2–$5 per seat plus ~$2,500 setup |
Quote-only; no public per-user price |
Rewardian |
|
Account management & support |
Dedicated Account Manager at every tier; monthly meetings and QBRs; US-based employee support in English and Spanish |
Full-service enterprise partner with award designers and research consultants |
Tie |
|
Rewards |
10M+ options, Amazon Business, Switchfly travel, branded swag and kits, in-house fulfillment |
Global award store across ~180 countries, including gift cards, merchandise and experiences |
Tie |
|
Integrations |
Workday, SAP SuccessFactors, ADP, Oracle/PeopleSoft, Microsoft Dynamics, Slack, Teams, SSO, REST Open API |
75+ HRIS/HCM systems, including certified bi-directional Workday; Teams, Outlook, Slack; SSO; REST API |
Tie |
|
Internal sales incentives |
Native, with CRM-automated earning (Engagement Plus tier) |
Not offered |
Rewardian |
|
External B2B channel incentives |
Native: SKU and brand rules, partner tiers, MDF and rebate options |
Customer-to-employee recognition only (Say Thanks) |
Rewardian |
|
Security & compliance |
SOC 2 Type 2, PCI, GDPR |
SOC 2 Type 2, SOC 3, ISO 27001, PCI |
Tie |
Rewardian vs O.C. Tanner: Evaluation Criteria
O.C. Tanner is built for large global enterprises; Rewardian is built for the 200–5,000-employee mid-market. O.C. Tanner’s strengths — custom physical service awards, research-backed culture consulting and deep HRIS integration — serve enterprise scale, and roughly three-quarters of its reviewers are 1,000+ employee organizations. Rewardian delivers recognition and service milestones with a fast guided implementation, published pricing and native sales and channel incentives. G&W (Genesee & Wyoming), a 4,400-employee railroad operator, began by standardizing service-anniversary recognition across its US and Canadian workforce on Rewardian, with a bilingual French Canadian experience, then expanded into safety, learning and gamified campaigns on the same platform.
Small businesses and pure perks-or-discounts buyers are usually a poor fit for both. O.C. Tanner is built for and dominated by large enterprise, and smaller organizations often find it more costly and complex than they need; Rewardian targets the mid-market rather than the smallest teams or the largest global enterprises. Neither is a standalone discount marketplace or a full HRIS; both integrate with your system of record.
Rewardian publishes per-seat pricing; O.C. Tanner is quote-only. O.C. Tanner does not publish pricing or offer a genuine free trial; budgets are typically built per employee per year, and custom physical awards carry their own manufacturing and fulfillment costs. Some reviewers note reward point values can exceed retail price, creating taxable-income friction. Rewardian lists $2–$5 per seat plus a one-time setup fee of about $2,500, with a dedicated Account Manager included at every tier. Rewardian’s price rises with the feature tier: internal sales incentives are included in the Engagement Plus tier ($5 per seat), and travel and experiential rewards start at the Engagement tier ($4 per seat). Contracts carry a 12-month minimum term and a monthly minimum, and some integrations, such as Slack, Microsoft Teams and HRIS file feeds, carry one-time setup fees at lower tiers, typically waived at Engagement Plus. Channel incentive programs are priced on request. For a mid-market budget that values predictability, Rewardian’s published pricing is the practical difference.
Both run guided implementations, but O.C. Tanner’s enterprise rollouts typically take longer. O.C. Tanner does not publish a standard timeline; independent sources put a typical enterprise rollout at roughly three to four months, and the vendor cites sub-90-day launches as examples of speed. Rewardian’s 4–6 week guided implementation includes discovery and program design, a staging environment for testing before launch, weekly implementation calls and role-based training. When Wheels merged with Donlen and LeasePlan, Rewardian moved the combined workforce off two separate rewards platforms, and 96% of employees received points from a manager’s budget within the first 90 days.
Both integrate deeply with enterprise HRIS, SSO and collaboration tools, including Workday. O.C. Tanner integrates with 75+ HRIS/HCM systems — including a certified, bi-directional Workday integration, SAP SuccessFactors, UKG, ADP and Oracle — plus Microsoft Teams, Outlook, Slack, SSO and a REST API. Rewardian’s native connectors include Workday, SAP SuccessFactors, ADP, Oracle/PeopleSoft and Microsoft Dynamics, plus Slack, Microsoft Teams, Beekeeper (for deskless workers), LMS platforms and SSO; other systems connect through Rewardian’s REST Open API, and G&W automates recognition through UKG. For sales incentives, Microsoft Dynamics is Rewardian’s native CRM; other CRMs connect through the Open API.
Both meet strong enterprise security standards, and both hold SOC 2 Type 2 and PCI. O.C. Tanner’s certification set is broader, adding a SOC 3 report and ISO 27001:2022; Rewardian holds SOC 2 Type 2, PCI and GDPR compliance. Request each vendor’s current attestations during procurement.
Both are full-service, right-sized for different organizations. O.C. Tanner is an enterprise partner with award designers, global fulfillment and research-led culture consulting for large, complex programs. Rewardian assigns a dedicated Account Manager to every client from implementation onward, holds monthly client meetings and quarterly business reviews, and can bring in creative, product and technology staff when needed. Rewardian also runs its own in-house reward fulfillment, and employees get a separate, US-based support team by phone, email and in-platform, in English and Spanish, with critical issues handled under documented SLAs. Wheels’ Director of Total Rewards described Rewardian’s help through their post-merger relaunch as “consistent, hands-on support.”
Rewardian Differentiators
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Recognition, sales and channel in one platform — Rewardian runs employee recognition, internal sales incentives and external B2B channel incentives together, with SKU- and brand-level points rules, partner tiers, deal-registration triggers and MDF or rebate options. O.C. Tanner’s Say Thanks feature lets customers recognize an organization’s employees, but it is non-monetary and recipients are always employees; there is no sales or channel incentive program.
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Proven channel results — A Canadian industrial distributor’s enrolled customers grew purchases by 25% on average, against 5% for customers who didn’t enroll. Signia’s B2B loyalty program delivered 15% unit growth among members within 12 months, and Aquatrols raised off-season sales by up to 23%.
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Faster launch — A guided 4–6 week implementation, versus the roughly three-to-four-month rollouts typical of enterprise platforms.
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Published pricing — $2–$5 per seat plus a setup fee of about $2,500, versus O.C. Tanner’s quote-only model.
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A dedicated Account Manager at every tier — Monthly meetings, quarterly business reviews and US-based employee support in English and Spanish come with every program.
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Gamification that drives participation — Bingo boards, scratch-off games, challenges and contests tied to sales targets, training or wellness goals, and leaderboards. Stars Behavioral Health Group recognized 100% of its employees within eight months using a Bingo-based program, and 76% of Wheels employees played the Scratch Off Board when its program relaunched.
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Retention — A 94% client retention rate.
Where O.C. Tanner stands out: nearly a century of service-award craftsmanship, including custom-designed physical awards and Yearbooks; repeated Leader placement in Everest Group’s Rewards & Recognition PEAK Matrix and IDC MarketScape; the independent O.C. Tanner Institute and its annual Global Culture Report; Culture Intelligence analytics and a generative-AI Recognition Coach; a 4.8-star G2 rating across more than 1,700 reviews; and an unusually broad security certification set (SOC 2 Type 2, SOC 3, ISO 27001 and PCI). For a large global enterprise that wants a prestigious, research-backed recognition program, O.C. Tanner is an excellent choice.
Verdict: which should you choose?
Choose the platform that matches your scale, your timeline and how far your incentives need to reach.
Choose O.C. Tanner if you are a large global enterprise that wants custom-designed physical service awards, research-backed culture consulting, deep HRIS integration and the prestige of a near-century-old recognition brand, and you have the budget and timeline for a multi-month rollout.
Choose Rewardian if you are a mid-market organization that wants a 4–6 week guided launch, published pricing, a dedicated Account Manager, and employee recognition, sales incentives and channel incentives in one platform.
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Talk to Rewardian See how a recognition program that also covers your sales team and channel partners would look for your organization, with a dedicated Account Manager and published per-seat pricing. Request a Rewardian demo. |
Frequently Asked Questions
Yes, particularly for mid-market companies that find an enterprise platform’s scale, pricing and timeline more than they need. Rewardian covers recognition and service milestones, launches in 4–6 weeks, publishes its pricing, and adds internal sales and external channel incentives. O.C. Tanner remains a strong choice for large enterprises that want custom service awards and research-backed culture consulting.
Scale and scope. O.C. Tanner is an enterprise recognition and culture platform known for custom physical service awards, Yearbooks and culture research. Rewardian is a mid-market platform that runs employee recognition, internal sales incentives and external B2B channel incentives together, with published pricing and a dedicated Account Manager.
No. O.C. Tanner focuses on employee recognition and culture. Its Say Thanks feature lets customers recognize an organization’s employees, but it is non-monetary and recipients are always employees; there is no sales incentive program, no channel program for distributors or dealers, and no SKU-level incentive logic. Rewardian runs both natively.
Rewardian targets a guided 4–6 week implementation, including a staging environment for testing before launch. O.C. Tanner does not publish a standard timeline; independent sources put a typical enterprise rollout at roughly three to four months, varying with program complexity.
Rewardian is purpose-built for the 200–5,000-employee mid-market, with a fast launch, published pricing and native sales and channel incentives. O.C. Tanner is enterprise-focused, and smaller organizations often find it costlier and more complex than they need.

