Rewardian vs Reward Gateway
How does Rewardian compare to Reward Gateway?
Rewardian and Reward Gateway are both employee engagement platforms, but they lead with different things. Reward Gateway, now part of Edenred, is a perks-, benefits- and discounts-led engagement hub with deep roots in the UK, Europe and Australia. Rewardian is a mid-market platform that leads with recognition and runs internal sales incentives and external B2B channel incentives in the same platform, with published pricing and a dedicated Account Manager for every client. If your engagement strategy is anchored in employee discounts and benefits, especially for a UK, European or Australian workforce, Reward Gateway is a strong choice. If you want recognition plus sales and channel incentives in one fully supported platform, Rewardian is built for that.
Reward Gateway, founded in 2006 in the UK and acquired by Edenred in 2023, sits within Edenred’s employee benefits business and serves more than 4,000 clients and 8 million users across 23 countries. Its hallmark is a large employee-discounts marketplace, paired with recognition (nominations and eCards), benefits administration, wellbeing, internal communications and surveys.
Rewardian, founded in 2015, is the sister company of Brandmovers, which has run loyalty, promotions and digital engagement programs since 2003. Headquartered in Atlanta with offices in London and Mumbai, Rewardian is calibrated to the 200–5,000-employee mid-market. Alongside recognition it runs internal sales incentives and external channel programs for distributors, dealers and partners, with a 10M+ reward catalog that includes Amazon Business merchandise, Switchfly-powered travel and branded swag, fulfilled in-house. Every client gets a dedicated Account Manager, monthly check-ins and quarterly business reviews, and employees get US-based support by phone, email and in-platform, in English and Spanish. Rewardian reports a 94% client retention rate.
The two overlap on recognition and rewards. They differ on whether engagement is built around discounts and benefits or around recognition and incentives, on where each is strongest, and on pricing model.
Rewardian vs Reward Gateway: feature comparison
|
Feature |
Rewardian |
Reward Gateway |
Best fit |
|---|---|---|---|
|
Primary market |
Mid-market (200–5,000 employees) |
Mid-market to enterprise |
Rewardian for mid-market |
|
Use cases in one platform |
Employee recognition, internal sales incentives, external B2B channel incentives |
Recognition, discounts, benefits, wellbeing, communications, surveys |
Rewardian |
|
Perks, discounts & benefits |
Rewards catalog, branded swag, Switchfly travel and experiences |
Employee discounts marketplace and benefits administration |
Depends on priority: Reward Gateway for discounts and benefits, Rewardian for recognition-led rewards and incentives |
|
Regional strength |
North American client programs; Atlanta HQ with London and Mumbai offices; US-based support in English and Spanish |
Strongest in the UK, Europe and Australia; clients in 23 countries |
Depends on priority: Reward Gateway for UK, European and Australian benefits programs, Rewardian for North American programs |
|
Recognition & milestones |
Peer and manager recognition, milestones, nominations, badge boosting |
Nominations, eCards, peer and manager recognition |
Tie |
|
Pricing |
Published: $2–$5 per seat plus ~$2,500 setup |
Quote-only for the full platform; UK/Australia small-business tier around £6 per employee |
Rewardian |
|
Implementation |
Guided, 4–6 weeks, with a staging environment for testing |
Full design service; broad deployments can take longer |
Rewardian |
|
Account management & support |
Dedicated Account Manager at every tier; monthly meetings and QBRs; US-based employee support in English and Spanish |
Full design and client success service |
Tie |
|
Reporting & analytics |
Program snapshot report (adoption, budget health, KPIs), configurable dashboards, custom-field and payroll exports |
Engagement and benefits reporting |
Tie |
|
Integrations |
Workday, SAP SuccessFactors, ADP, Oracle/PeopleSoft, Microsoft Dynamics, Slack, Teams, SSO, REST Open API |
HRIS and payroll sync (BambooHR, Gusto, Personio, Rippling, Paylocity), Azure AD SSO, Slack, API |
Tie |
|
Internal sales incentives |
Native, with CRM-automated earning (Engagement Plus tier) |
Not offered |
Rewardian |
|
External B2B channel incentives |
Native: SKU and brand rules, partner tiers, MDF and rebate options |
Not offered |
Rewardian |
|
Security & compliance |
SOC 2 Type 2, PCI, GDPR |
ISO 27001, GDPR, PCI-qualified team |
Tie |
Rewardian vs Reward Gateway: Evaluation Criteria
Reward Gateway fits best when engagement is anchored in employee discounts and benefits; Rewardian fits best when recognition plus sales and channel incentives is the goal. Reward Gateway’s discounts marketplace and benefits administration are its center of gravity, with recognition as one module among several. Rewardian leads with recognition and extends into internal sales and external channel incentives, which Reward Gateway does not offer. G&W (Genesee & Wyoming), a 4,400-employee railroad operator, runs service anniversaries, safety, learning and gamified campaigns on Rewardian across the US and Canada, with a bilingual French Canadian experience.
Buyers who only want a free peer-kudos app, and very small teams that need a simple tool, are usually a poor fit for both. Reward Gateway’s breadth suits organizations that want a benefits-and-discounts hub; Rewardian suits mid-market organizations that want a supported recognition and incentives program. Neither is primarily an employee-listening analytics tool, and neither replaces your HRIS.
Rewardian publishes per-seat pricing; Reward Gateway is quote-only for its full platform. Reward Gateway prices the full hub by custom quote, with a UK and Australia small-business tier around £6 per employee per month; enterprise pricing is not published. Rewardian lists $2–$5 per seat plus a one-time setup fee of about $2,500, with a dedicated Account Manager included at every tier. Rewardian’s price rises with the feature tier: internal sales incentives are included in the Engagement Plus tier ($5 per seat), and travel and experiential rewards start at the Engagement tier ($4 per seat). Contracts carry a 12-month minimum term and a monthly minimum, and some integrations, such as Slack, Microsoft Teams and HRIS file feeds, carry one-time setup fees at lower tiers, typically waived at Engagement Plus. Channel incentive programs are priced on request. For a mid-market budget that values predictability, Rewardian’s published pricing is the practical difference.
Both are guided, but a broad benefits-and-discounts hub can take longer to stand up. Reward Gateway offers a full design service spanning recognition, discounts, benefits and communications. Rewardian’s 4–6 week guided implementation includes discovery and program design, a staging environment for testing before launch, weekly implementation calls and role-based training. When Wheels merged with Donlen and LeasePlan, Rewardian moved the combined workforce off two separate rewards platforms, and 96% of employees received points from a manager’s budget within the first 90 days.
Both integrate with the major HRIS, payroll, SSO and collaboration tools. Reward Gateway syncs with HRIS and payroll systems including BambooHR, Gusto, Personio, Rippling and Paylocity, with Azure AD SSO, Slack, an API and multi-language support. Rewardian’s native connectors include Workday, SAP SuccessFactors, ADP, Oracle/PeopleSoft and Microsoft Dynamics, plus Slack, Microsoft Teams, Beekeeper (for deskless workers), LMS platforms and SSO; other systems connect through Rewardian’s REST Open API, as Caring Senior Service did with its Tendio software. For sales incentives, Microsoft Dynamics is Rewardian’s native CRM; other CRMs connect through the Open API.
Both meet strong enterprise security standards, with different certification sets. Reward Gateway holds ISO 27001 (it cites being the first benefits provider to achieve it), GDPR compliance and a PCI-qualified team, with AWS hosting and annual penetration testing. Rewardian holds SOC 2 Type 2, PCI and GDPR compliance. Both address PCI; Reward Gateway leads with ISO 27001 and Rewardian with SOC 2 Type 2. Request each vendor’s current attestations during procurement.
Both are full-service. Reward Gateway provides a full design service and reports strong client satisfaction, though some reviewers note variation in implementation timelines and support consistency. Rewardian assigns a dedicated Account Manager to every client from implementation onward, holds monthly client meetings and quarterly business reviews, and can bring in creative, product and technology staff when needed. Rewardian also runs its own in-house reward fulfillment, and employees get a separate, US-based support team by phone, email and in-platform, in English and Spanish, with critical issues handled under documented SLAs. Stars Behavioral Health Group said Rewardian’s team “held our hands throughout the entire process.”
Rewardian Differentiators
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Recognition, sales and channel in one platform — Rewardian runs employee recognition, internal sales incentives and external B2B channel incentives together, with SKU- and brand-level points rules, partner tiers, deal-registration triggers and MDF or rebate options. Reward Gateway has no sales or channel incentive programs; recognition is one module within a benefits-led hub.
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Proven channel results — A Canadian industrial distributor’s enrolled customers grew purchases by 25% on average, against 5% for customers who didn’t enroll. Signia’s B2B loyalty program delivered 15% unit growth among members within 12 months, and Aquatrols raised off-season sales by up to 23%.
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Published pricing — $2–$5 per seat plus a setup fee of about $2,500, versus Reward Gateway’s quote-only model for the full platform.
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Faster launch — A guided 4–6 week implementation, versus the longer timelines a broad benefits-and-discounts hub can require.
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Gamification that drives participation — Bingo boards, scratch-off games, challenges and contests tied to sales targets, training or wellness goals, and leaderboards. Stars Behavioral Health Group recognized 100% of its employees within eight months using a Bingo-based program, and 76% of Wheels employees played the Scratch Off Board when its program relaunched.
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A dedicated Account Manager at every tier — Monthly meetings, quarterly business reviews and US-based employee support in English and Spanish come with every program.
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Retention — A 94% client retention rate.
Where Reward Gateway stands out: a large employee-discounts marketplace with deep benefits-administration capability; genuine strength across the UK, Europe and Australia, with more than 4,000 clients in 23 countries; the backing of Edenred’s global employee-benefits business; and ISO 27001 certification. For a benefits-led engagement strategy, especially for a UK, European or Australian workforce, Reward Gateway is an excellent choice.
Verdict: which should you choose?
Choose the platform that matches whether you lead with perks and benefits or with recognition and incentives, and where your workforce sits.
Choose Reward Gateway if your engagement strategy is anchored in employee discounts, perks and benefits, your workforce is substantially in the UK, Europe or Australia, and you want Edenred’s employee-benefits scale behind you.
Choose Rewardian if you are a mid-market organization that wants employee recognition, internal sales incentives and external B2B channel incentives in one platform, with published pricing, a 4–6 week guided launch and a dedicated Account Manager.
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Talk to Rewardian See how a recognition program that also covers your sales team and channel partners would look for your organization, with a dedicated Account Manager and published per-seat pricing. Request a Rewardian demo. |
Frequently Asked Questions
Yes, especially for mid-market organizations that lead with recognition rather than perks. Rewardian covers core recognition and adds internal sales and external B2B channel incentives, published pricing, gamification and a faster guided launch. Reward Gateway remains an excellent benefits-led engagement hub, particularly in the UK, Europe and Australia.
Emphasis. Reward Gateway is a perks-, benefits- and discounts-led engagement hub, now part of Edenred, strongest in the UK, Europe and Australia. Rewardian is a mid-market platform that leads with recognition and runs internal sales and external B2B channel incentives in the same platform, with published pricing.
No. Reward Gateway focuses on recognition, employee discounts, benefits, wellbeing and communications. It does not run sales incentive programs or channel programs for external participants such as distributors or dealers, and it has no SKU-level incentive rules. Rewardian runs both natively.
Reward Gateway prices its full platform by custom quote, with a UK and Australia small-business tier around £6 per employee per month. Rewardian publishes $2–$5 per seat plus a setup fee of about $2,500, with a 12-month minimum term and a dedicated Account Manager at every tier. Internal sales incentives are included at the $5 Engagement Plus tier, and channel programs are priced on request.
It depends on emphasis and region. Reward Gateway suits organizations that want a benefits-led hub, especially in the UK, Europe or Australia. Rewardian is purpose-built for the 200–5,000-employee mid-market and leads with recognition plus native sales and channel incentives at published pricing.

