Rewardian vs BI WORLDWIDE for Sales Incentives
Last updated: October 2026
How does Rewardian compare to BI WORLDWIDE for sales incentives?
Rewardian and BI WORLDWIDE both run sales incentives alongside employee recognition, but they come at the job differently. BI WORLDWIDE is a global engagement agency that designs incentives using behavioral economics, with signature structures such as GoalQuest and a contest platform, SalesMaker, plus sales training and kick-off events. Rewardian is a platform for mid-sized organizations where sales incentives earn points from your sales data and every client works with a dedicated Account Manager, in the same program that recognizes the rest of the company. If you want an agency’s research-led incentive structures and event support, BI WORLDWIDE is a strong choice. If you want a supported platform that ties sales incentives, recognition and channel programs together, Rewardian is built for that.
BI WORLDWIDE, founded in 1950 and headquartered in Minneapolis, is privately held, with offices in the US, Canada, Australia, China, India, Latin America and the UK. Its sales incentive offering includes GoalQuest, a patented structure in which participants choose their own goal with an all-or-nothing award, and GoalQuest AI, which pays only for incremental gains. SalesMaker offers nine contest structures for an unlimited number of individuals and teams, with an iOS and Android app, and Elevate combines employee and sales engagement.
Rewardian is a SaaS rewards platform for employee engagement, sales incentives, and channel incentives, founded in 2015 with its roots in Brandmovers, its sister company, which has run consumer loyalty and promotions programs since 2003. With Rewardian sales incentives, points can be earned automatically from CRM data for calls made, meetings set, trainings completed, deals closed and quota attained, under rules your Account Manager helps you design and test. Rewardian reports a 94% client retention rate.
Both combine recognition and sales incentives, and both can reach channel partners. They differ in incentive philosophy, in how much of the program runs as agency services versus platform rules, and in the scale of organization each is built around. For distributor and dealer programs, see our Rewardian vs BI WORLDWIDE channel incentive comparison. For similar sales evaluations, see Rewardian vs Maritz and Rewardian vs Awardco.
This comparison is written by Rewardian. BI WORLDWIDE details come from BI WORLDWIDE’s public materials and company profiles as of October 2026; confirm current details with each vendor.
Rewardian vs BI WORLDWIDE: sales incentive feature comparison
|
Feature |
Rewardian |
BI WORLDWIDE |
Best fit |
|---|---|---|---|
|
Primary market |
Mid-sized organizations (500–5,000 employees) |
Global programs, with offices across North America, Asia-Pacific, Latin America and the UK |
Depends on priority: BI WORLDWIDE for global agency programs, Rewardian for mid-sized organizations |
|
Recognition and sales incentives together |
Yes, covering employee engagement, sales incentives, and channel incentives in one platform |
Yes: Elevate combines employee and sales engagement |
Tie |
|
Incentive design approach |
Rules-based earning from CRM data (tiering, multipliers, bonuses, growth, product and SKU rules), designed with an Account Manager |
Behavioral-economics design; GoalQuest self-selected goals with all-or-nothing awards; GoalQuest AI pays only for incremental gains |
Depends on priority: BI WORLDWIDE for research-led incentive structures, Rewardian for rules-based programs run with an Account Manager |
|
Contests |
Challenges and contests, leaderboards, bingo, scratch-off, badges; assignable by user type |
SalesMaker: nine contest structures for unlimited individuals and teams |
Compare in a demo |
|
Mobile |
iOS and Android apps |
SalesMaker app for iOS and Android |
Tie |
|
Sales training and events |
LMS integrations; training completion can earn points |
Sales training, gamification and sales kick-off events |
Depends on priority: BI WORLDWIDE for training and kick-off events, Rewardian for points tied to training completion |
|
Rewards |
500K+ rewards across 10M+ options, Amazon Business, Switchfly travel, branded swag kits |
Merchandise and personalized experiences |
Compare catalogs against your reward mix |
|
Program design and support |
Dedicated Account Manager for every client; monthly meetings and QBRs; US-based participant support in English and Spanish |
Design contests in-house or with BI WORLDWIDE’s contest designers; agency services |
Tie |
|
Channel partner incentives |
Native, in the same platform as recognition |
Channel incentive programs |
Tie |
|
Pricing model |
Priced to program scope |
Quote-based |
Tie: both quote |
|
Launch |
Average implementation of 4–6 weeks, with a staging environment for testing |
SalesMaker described as ready to use; agency program timelines vary |
Compare timelines in each quote |
|
Data connections |
Microsoft Dynamics natively; Salesforce, HubSpot and other CRMs through the REST Open API |
Not detailed on the pages reviewed |
Confirm data integration during evaluation |
Rewardian vs BI WORLDWIDE: Sales Incentive Evaluation Criteria
BI WORLDWIDE suits organizations that want an agency to design research-led incentives and events, while Rewardian suits mid-sized organizations that want a supported platform. BI WORLDWIDE brings behavioral-economics design, patented incentive structures and event support across a global office network. Rewardian runs sales incentives, recognition and channel programs in one platform with a dedicated Account Manager. G&W (Genesee & Wyoming), with about 4,400 employees across the US and Canada, runs service anniversaries, safety and learning campaigns on Rewardian.
BI WORLDWIDE leads with incentive structures such as GoalQuest, while Rewardian leads with rules that earn points automatically from your sales data. In GoalQuest, each participant picks a goal level and earns an award only by reaching it, and GoalQuest AI pays only for incremental gains. Rewardian awards points for CRM activity and results under rules for tiering, multipliers, bonuses, growth and product focus. Before Opportunities, Inc. launched, Rewardian worked with its executive team on a payout plan tied to each department’s monthly KPIs.
Yes, on both: BI WORLDWIDE’s Elevate combines employee and sales engagement, and Rewardian runs recognition, sales incentives and channel incentives in one platform. With Rewardian, one rewards catalog and one Account Manager cover every employee, the sales team and, if needed, distributors and dealers through Rewardian’s channel incentive programs. Ask BI WORLDWIDE how Elevate, SalesMaker and its channel programs connect, so you can compare the number of systems and contracts involved.
Both quote by program: BI WORLDWIDE prices programs and services by quote, and Rewardian prices each program to its scope. Agency programs may bundle design, communications, training or events, so ask each vendor to itemize platform, services, implementation, integrations and reward funding for the same program. Ask too how unredeemed points are handled, since unredeemed balances can become a liability on your books.
Both provide expert support: BI WORLDWIDE offers contest designers and agency services, and every Rewardian client has a dedicated Account Manager. With SalesMaker you can design contests yourself or rely on BI WORLDWIDE’s designers. Rewardian’s Account Manager meets with you monthly and holds quarterly business reviews to tune rules as results arrive. Rewardian participants also get an in-house, US-based support team by phone, email and in-platform, in English and Spanish.
BI WORLDWIDE describes SalesMaker as ready to use, while Rewardian’s average implementation is 4–6 weeks with program design and testing included. Agency-designed programs vary with scope, so compare timelines in each quote. Rewardian’s process includes weekly calls, role-based training and a staging environment where rules are tested before launch. Wheels used Rewardian to replace two separate rewards platforms after merging with Donlen and LeasePlan; 96% of employees received manager-budget points within 90 days.
Rewardian connects natively to Microsoft Dynamics, and to other CRMs through its Open API; BI WORLDWIDE’s reviewed pages do not detail its data connections. Rewardian’s HR connectors include Workday, SAP SuccessFactors, ADP and Oracle/PeopleSoft, and it holds SOC 2 Type 2, PCI and GDPR compliance. Ask BI WORLDWIDE how sales data reaches its platforms and for its current security attestations, and confirm the Salesforce data path with Rewardian if you use Salesforce.
Rewardian Differentiators
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Employee engagement, sales incentives, and channel incentives in one platform: One Rewardian program, rewards catalog and Account Manager cover every employee, the sales team and channel partners.
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Incentives that run on your sales data: Rewardian earns points automatically from CRM activity and results, under rules for tiering, multipliers, bonuses, growth and product or SKU focus.
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A dedicated Account Manager for every client: Monthly meetings, quarterly business reviews and a staging environment for testing rules before launch come with every Rewardian program.
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Built for mid-sized organizations: Rewardian is calibrated to organizations of 500 to 5,000 employees, with an average implementation of 4–6 weeks.
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US-based participant support: Rewardian’s in-house support team helps participants by phone, email and in-platform, in English and Spanish, with critical issues handled under documented SLAs.
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SOC 2 Type 2 and PCI: Rewardian holds SOC 2 Type 2 and PCI certification and is GDPR-compliant.
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Client retention: Rewardian reports a 94% client retention rate; see Rewardian case studies.
Where BI WORLDWIDE stands out: more than 75 years of incentive experience grounded in behavioral economics; the patented GoalQuest structure and GoalQuest AI; SalesMaker’s nine contest structures and mobile app; sales training and sales kick-off events alongside incentives; Elevate for combined employee and sales engagement; and a global office network. For an organization that wants an agency to design research-led incentives and events at scale, BI WORLDWIDE is an excellent choice.
Verdict: which should you choose?
Choose the partner that matches how you want to build and run sales incentives.
Choose BI WORLDWIDE if you want an engagement agency to design research-led incentive structures such as GoalQuest, run contests through SalesMaker, and add sales training and kick-off events, across a global organization.
Choose Rewardian if you are a mid-sized organization that wants sales incentives, employee recognition and channel programs in one platform, earning from your sales data, designed and run with a dedicated Account Manager. Read about Rewardian’s approach.
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Talk to Rewardian See how sales incentives, recognition and channel programs could run in one platform for your organization, designed with a dedicated Account Manager. Request a Rewardian demo. |
Frequently Asked Questions
Yes, for mid-sized organizations that want sales incentives, recognition and channel programs in one platform with a dedicated Account Manager rather than an agency engagement. Rewardian earns points from your sales data and adds a wide mix of games. BI WORLDWIDE remains a strong choice for research-led incentive design and events.
Yes: BI WORLDWIDE’s Elevate combines employee and sales engagement, and it sits alongside SalesMaker for contests and GoalQuest for self-selected goal incentives. Ask how these products connect in your program, including any channel incentives.
GoalQuest is BI WORLDWIDE’s patented incentive structure in which each participant chooses a goal level and earns an award only by reaching it. GoalQuest AI is a pay-for-performance version that awards only incremental gains.
Rewardian prices each program to its scope, so a sales incentive program running alongside recognition is quoted on your design, not a rate card. Compare it with agency quotes that itemize platform, services, events and reward funding for the same program.
Self-selected goals can stretch reps who know their own pipeline, while fixed rules work better for steering effort toward specific products, activities or behaviors. Self-selected goals risk sandbagging if baselines are weak, and all-or-nothing awards can discourage reps who fall just short. Fixed rules risk rewarding volume over quality. Pilot either structure with one team first.

